Wednesday, November 27, 2019

The Deerslayer Essays - The Deerslayer, Cinema Of The United States

The Deerslayer Judith vs. Hetty Sisters throughout history have been to eachother: friends, playmates, adversaries, confidantes, soul mates and ?significant others?, but the most important bond they share is their sisterly love. This bond stands out and sets it apart from all others. The sisterly love that Judith and Hetty Hutter possessed never seemed to reach its full potential. This may be due to the fact that they were sisters who were different in every way possible. This sisterly conflict creates great diversity and themes for the book ?The DeerSlayer? by James Fenimore Cooper. Due to the fact that their mother died when they were young, Judith being the older one, naturally took the leadership and mothering responsibilities over the two. They had been raised by their father Tom Hetter on Lake Glimmerglass, New York. Each sister, in her own aspect was a leader and a follower. Though Hetty in her own aspect took on the missionary duties of converting the Mingos. Physically and personality wise the two were as opposite as north and south. Judith was tall, dark, and beautiful, always attracting the military men nearby. Hetty on the contrary was short, pale, and rather plain looking. Despite the judgements on their appearances, their personalities proved to be very contrasting and conflicting. Preferences of lifestyle created much conflict and unspoken bitterness between the two girls. Hetty preferred to life a simple and moral life, while sharing her Christian faith with the Mingos, in hopes to convert them. Judith on the other hand wanted to go to bigger and better places, to new settlements being formed, vying away from simpleness and heading into booming towns. She wanted to leave the simple life and good morality that she had been raised on. Judith had a lust for life while Hetty humbly took it step by step. Personality and character-wise Hetty and Judith were exact opposites. Judith bore not only good looks but also intelligence to compliment her physical beauty. Hetty was once described as having ?less intellect than ordinary falls to the share of human beings.? It was known amongst the lake that Hetty infact was slow and retarded, with a simple yet humble mind. Judith did recognize this weakness and took advantage of it. She had grown up thinking herself not as an equal to Hetty, but as a better person. This is evident through out the story. At one point Judith and the Deerslayer are searching for the wealth hidden in the treasure chest. They search high and low throughout the barge, including through Judith's luxurious possessions when the happen upon Hetty's simple ones. Judith states in a tone of betterment, ?'These are only the clothes of poor Hetty, dear simple girl!' she said; ?nothing we seek would be likely to be there.'? Judith has become a self-seeking, self-righteous woman, only seeking out things in life that benefited her. The favoritism of Judith over Hetty by their father is constantly seen in the story. Hetty had belongings said to be ?plain and simple, and of not much value,? while Judith possessed ?items of great worth and pride, belonging only to a woman of such exquisite beauty.? Ironically it was Hetty who adored and loved the father who favored her sister over her. At Tom's death, he confessed that he was not their real father. With this news Hetty responded with much grief, for she loved this man who had so lovingly protected them and raised them all these years. Judith responded to the news with a pleasing attitude, for her and Tom never shared the love that him and Hetty did, in fact ?there had never been sufficient intimacy between Tom and his daughter (Judith),? which possibly gave her a reason and a defense for her emotions. Hetty did not contain her own identity apart from her sister. Constantly Hetty was masked in the shadows of her older and more beautiful counterpart. One may think that Hetty subliminally recognized her status, and instead of fighting it, she just dealt with it. Hetty once described herself to others as ?Judith Hutter's sister, and Thomas Hutter's younger daughter.? Instead of relating herself to her father, the name bearer, protector and honor of the family, she related herself to

Sunday, November 24, 2019

Free Essays on Reaction To Increased Tution

Tuition deregulation is a delicate issue that affects us all. Texas’ two largest universities (A&M and UT) have raised this question and stand to gain the most while risking the least. They receive more than five times as much scholarship and fellowship money. Tech has more students that receive little or no financial than either other school (according to statistics from the 2000-2001 school year.) We also have less scholarship and fellowship money. Less affluent families stand to loose the most, since even small tuition increases may pose hardships. Two years ago, in Ohio, the legislature removed the cap on tuition increases. Now the governor is trying to replace them. This author is not opposed to tuition deregulation, however believes that careful consideration is necessary. This article is from the Lubbock Avalanche-Journal 2/16/03. I agree with the author’s opinion that tuition deregulation is not completely bad, just needs to be considered from all points of view. The more tuition increases, the less people will be able to attend. Education is one of the five potential economic problems that may require government intervention. Tuition has gone up in the past and will continue to increase. We need to make sure that it does not increase so fast that large amounts of people can no longer afford higher education. If less people go to college, the value of education will increase. However, less people in college could also lead to a large unskilled workforce. According to the business cycle everything will eventually return to a prosperous time, but I do not see how this could happen with less skilled workers. These are some of the reasons careful consideration is required. What if we use a progressive (the more you make, the more you pay) way to pay for college? This would not affect scholarships , admissions, or other university money. It would make those who can afford to pay more do so. The poorer fam... Free Essays on Reaction To Increased Tution Free Essays on Reaction To Increased Tution Tuition deregulation is a delicate issue that affects us all. Texas’ two largest universities (A&M and UT) have raised this question and stand to gain the most while risking the least. They receive more than five times as much scholarship and fellowship money. Tech has more students that receive little or no financial than either other school (according to statistics from the 2000-2001 school year.) We also have less scholarship and fellowship money. Less affluent families stand to loose the most, since even small tuition increases may pose hardships. Two years ago, in Ohio, the legislature removed the cap on tuition increases. Now the governor is trying to replace them. This author is not opposed to tuition deregulation, however believes that careful consideration is necessary. This article is from the Lubbock Avalanche-Journal 2/16/03. I agree with the author’s opinion that tuition deregulation is not completely bad, just needs to be considered from all points of view. The more tuition increases, the less people will be able to attend. Education is one of the five potential economic problems that may require government intervention. Tuition has gone up in the past and will continue to increase. We need to make sure that it does not increase so fast that large amounts of people can no longer afford higher education. If less people go to college, the value of education will increase. However, less people in college could also lead to a large unskilled workforce. According to the business cycle everything will eventually return to a prosperous time, but I do not see how this could happen with less skilled workers. These are some of the reasons careful consideration is required. What if we use a progressive (the more you make, the more you pay) way to pay for college? This would not affect scholarships , admissions, or other university money. It would make those who can afford to pay more do so. The poorer fam...

Thursday, November 21, 2019

Religious Liberty Talk Essay Example | Topics and Well Written Essays - 250 words

Religious Liberty Talk - Essay Example Thus, for widely distributed network of people, freedom of religion becomes hugely important issue. The article explores the speech of President Obama at the recent National Prayer Breakfast which was attended by eminent people across different segment of society. Kathleen has criticized Obama who had ‘lamented eroding protection of religious liberty’ across the globe’. She says that it is unethical of Obama to talk about religious liberty when modules of healthcare reforms of Obamacare are distinct in their violation of religious liberty, especially the contraceptive mandate. She contends that while overtly we may be supporting the issue, covert actions and diminishing redlines between state and religion has become major concern. The author’s has rightly brought the issue to the limelight as Obama administration has adopted confrontational attitude with regard to religious liberty. The case of Hobby Lobby and Tabor Evangelical Lutheran Church and School v. Equal Employment Opportunity Commission are significant in their differing opinions. In the later case, jury had unanimously voted against the government interference in the recruitment of minister in church. Indeed, religious freedom is inherently linked to democratic postulates of American constitution that promote freedom of actions and thoughts. By infringing the religious freedom of individuals within a multicultural society, the government is also violating constitutional rights of the

Wednesday, November 20, 2019

Rising Greenhouse Gas Emissions Coursework Example | Topics and Well Written Essays - 1000 words

Rising Greenhouse Gas Emissions - Coursework Example The other risks that are regarded as having more gravity include global governance failure, unsustainable population growth, and rising green house emissions (Barnett & Adger, 2003). The paper discusses the risk of increasing greenhouse emissions. Global warming comes about as result green house emissions leading to the greenhouse effect. The burning of fossil fuels and extensive clearing of forests has led to a 40% increase in the atmospheric concentration of carbon dioxide from 280 to 392.6 parts per million in 2012 (CDIAC, 2012). Developing nations have been found to have higher percentages of greenhouse emissions compared to the developed countries. The increase of greenhouse gases is a result of human activities such as forest degradation and burning of fossil fuels. There is growing recognition that there are over 50 global risks are classified into five main categories: (1) geopolitical: global governance failure (2) societal: unsustainable population growth, ineffective drug policies (3) technological: critical systems failure (4) economic: chronic fiscal imbalances, major systematic financial failure (5) environmental: greenhouse gas emissions (Howel 2013:54-55). The rising green house emissions risk fall under the environmental category. The rising green house emissions are a threat to the world regarding the gravity of its consequences. Greenhouse gases consist of those gases that emit and absorb infrared radiation, excluding the radiation in near or visible spectrum (Pandey, 2007). In order of abundance they include: Water vapor, carbon (IV) oxide, methane, nitrous oxide, ozone, and chloro floro carbons (CFCs). The main source of green house gases is carbon dioxide. The following fuels natural gases, liquefied petroleum gas, automobile gasoline, kerosene, wood and wood waste, and coal if combusted produce a lot greenhouse gases too (Dijk et al. 2012:110-115). Carbon dioxide (CO2) is viewed to the most vital

Sunday, November 17, 2019

Qualatative and Quantitative Analysis Assignment

Qualatative and Quantitative Analysis - Assignment Example It was a form of an informal interview based on a standard set of questions. Most of the questions were open ended which required that I give my own in-depth opinion on particular aspects of the soft drink. This predominantly involved giving my perception and feelings about the product. For example, they wanted my opinion on whether I loved, hated, or was indifferent with regards to the soft drink. I do not believe the findings of this qualitative evaluation process were either valid or effective. This is for the following reasons; first the manner in which the respondents were selected was subjective in nature. I was picked to be an interviewee based on the fact that I had with me a soft drink from another company. That is, I was purposely picked, this would lock out other prospective respondents who would be also invaluable in reflecting the true perception of the populace towards the soft drink. Secondly, the questions asked were open ended. This makes data interpretation difficult and leaves the interpretation of the results at the discretion of the researcher, which might result to biased conclusions. Thirdly, the number of respondents interviewed was few in number. This would make it difficult to make any inference of the results to the general population. The findings of the evaluation were never shared with me, as the researcher considered them a part of the soft drinks’ company competitive strategy. However, as a form of compensation for my willingness to be part of the survey, I was given additional bottles of the soft drink to share with my friends. In the 1st set of variables, the trend and pattern which can be observed is that as the days go by, consecutively, the respective temperature rises. That is, the earlier months have lower temperatures but as the year progresses so does the temperature. In the 2nd set of variables, the pattern being notice is, as the price of gasoline per gallon increases so does the price of oil

Friday, November 15, 2019

Fordism and Post-Fordism: Concepts of Capitalism

Fordism and Post-Fordism: Concepts of Capitalism Understanding Dawn Dusk:  The Evolution of Capitalism from the Perspectives of Fordism and Post-Fordism. The pursuit of profit was not a science born perfect. Instead, as one technological or organizational invention after another led to ever increasing rates of incremental improvement in the efficiency and effectiveness of the enterprise. These improvements either reduced the cost structure, increased the market demand or both. It was just such an ‘incremental’ improvement in the early twentieth century that led Henry Ford and his Model T to begin an era of ‘namesake’ capitalism that dominated until the 1980’s and persists even today. The methods that began the period of capitalism known as Fordism was not so much just the additional of an assembly line but rather a line that moved to the worker rather that the other way around. This technology of this method was not new, having been utilized in Chicago slaughterhouses since at least the 1890’s but it was the first time that it have been used on such a scale to consumer goods with the end effect of making the automobile affordable. Perhaps even more importantly, the application of this method to automobile production, enabled the use of additional organizational technologies to be deployed. For example, bottlenecks and other production issues could be readily identified and solved and it became possible for a smaller number of managers to ‘control’ the output of a larger group of workers (Grint, 1991, p. 294-295; Clarke, 1992, p. 17). Because of the organizational paradigm shift, these methods were quickly and successfully adopted at other companies in a many different industries. Together, changes introduced in technology and management paved the way to broader sociological changes. At the heart of these was the rise of â€Å"management† as controlling influence upon workers. While Taylorism implemented strict measures of control and efficiency to the workers, the organizational impact of Fordism harnessed individual productivity back into the firm. In some ways, practices at the Ford Motor Company were quite progressive such as his â€Å"Five Dollar Day† policy by which workers were paid for their time. While significant from a labor perspective, it also merits commented on based on the fact that this was compensation. Not just â€Å"pay† but rather compensation for becoming a cog in a wheel and a so-called ‘factor of production’ under somewhat harsh conditions. While some might consider Ford to be generous to pay his employees so a sum, others might not that it could also be viewed as a particularly shrewd means to decrease absenteeism, work interruptions, poor quality and perhaps most importantly, as a means to fend off interest in trade unionization by workers. In fact, once instituted, the results were dramatic as the following were observed, â€Å"absenteeism fell from 10% to less than 0.5% turnover fell from nearly 400% to less than 15%. productivity rose so dramatically that despite the doubling of wages and shortening of the workday production costs fell† (Clarke, 1992, pp. 20-21). With regards to organization and sociological implication, in the past, the dominant method of work was the â€Å"craftsman† who was a skilled worker and spent [his] time on creating specialized and unique projects and the family was, in a sense the primary economic unit of production (Pietrykowski, 1999, p. 191). Ford needed relatively few craftsmen but rather he needed many comparatively unskilled workers that were willing to submit to Tayloristic-type management in exchange for â€Å"†¦regularly rising wages†¦ as well as general guarantees of employment security† (Freidman 2000, p. 60). The widespread employment of an emerging American middle class by a growing number of large, vertically integrated oligopolistic firms bred the beginning of mass production. With ever increasing levels of productivity as a result of newer technologies and greater organizational control, more goods were produced at even lower cost levels. Not surprisingly, in return, this bro ught about new levels of mass consumption of mass-produced products by the burgeoning ranks of the working class (Friedman, 2000, pp. 59-60). This produced a cycle that was both self-reinforcing and self-entrenching. As the system of Fordism perpetuated itself, it began to create a bit of a monster. Almost by definition, Fordism is epitomized and stereotyped by very large corporations. For example, General Motors, employing the same tactics as Ford (General Motorism does not have quite the ring to it of Fordism), became the largest corporation in world in the 1950’s to the extent that this one firm had a macroeconomic impact on the US gross national product (think of Wal-Mart today with over $250,000,000,000 in annual sales). These companies that made their profits on economies of scale on the consumption of goods that were mass-produced and mass-consumed until they hit a bit of a ‘speed bump’ in the 1970’s. These speed bumps took on the form of a number of historical events as well as growing trends. For example, the oil crisis of the 1970’s, a wheat shortage and unrest among organized labor groups in addition to a â€Å"saturation of the market in consumer dur ables† let to the beginning of the end of what had came to be known as the Fordism era. The economy-wide, these changes were greatest for the types of companies that profited most from the technological and organizational developments that created them. Thus, the changes for ‘big’ corporate America came about through the combined phenomena of changes in markets and changes in labor, ironic but fitting as the very things that made them were undoing them, or, at least, causing them to learn to re-make themselves as conditions changed (Pietrykowski, 1999, p. 181). As America consumers had consumed about all they could, firms began to logically seek out new markets such as Latin America, Asia or European regions that had yet to be hardly touched with regards to US produced consumer goods. This globalization of business introduced a number of ‘new’ concepts to US firms. Perhaps most importantly, that simply selling the same widget may not be a path to profit. Interestingly enough, the corporate giant General Motors, in the now ubiquitous tale, was one of the first to discover this lesson as management noticed very disappointing sales for the Chevrolet Nova automobile south of the US border. Only later did they learn that â€Å"No va† exactly translates to â€Å"no go†Ã¢â‚¬ ¦ a hard but valuable lesson as America goes global. Within the borders of the US, it was not that consumers no longer wanted to make purchases, rather, they wanted new products. Listening to the market was not a strength of the Fordist system. As Henry Ford himself said in regards to the Model T, â€Å"†¦ any color you want, as long as its black†, mass production was not noted for being flexible. The idea of flexibility became central to the emergence of what has come to be known as the post-Fordism era. â€Å"Flexibility† is reflected in post-Fordism in a number of ways. In regards to employment, in an effort to cope with changes in demand, corporations began to turn to the notion of flexible employment arrangements in order to avoid the high fixed costs of maintaining a large workforce in times of low demand. This was reflected by a small, core workforce that was supplemented by subcontractors and part-time workers and, temporary workers, if needed (Pietrykowski, 1999, p. 183). This is much in contrast to the masses of employees who, either through the employer or the Union, operated on the premise of life-time employment. Another means by which post-Fordism employed the concept of flexibity in employment was the introduction of ideas such as ‘cross-training’. Rather than having a one person – one specific job mantra, the new era of productivity espoused employees who were trained to do any number of tasks. This flexible functionality in production employees was adopted by companies with the idea of being able to adapt faster to changing demand and by employees in order to enrich jobs and to gain increased employment security (Pietrykowski, 1999, p. 187); Grint, 1991, pp. 296-297). In addition, firms began to outsource non-core functions such as cleaning or security in order to achieve lower costs and reduce the size of bureaucracies often accompanying large companies (Friedman 2000, p. 71). Overall, the change in markets and market pressures as well as the shifts in labor strategies that began to be noticeable in the 1970’s, marked the transition of the dominance of a few oligopolistic firms from a half century reign of mass-production to the current period of ‘mass customization’. Seemingly at odds with one another, the terms â€Å"mass customization† reveal an dynamic tension that is as evident on the factory floor and is in the market place. As technologies emerged that made it possible to store and analyze large amounts of data collided with the ability to precisely control manufacturing processes, the reality of being able to cost effectively introduced customer-requested variances in the processes of production heralded the birth of mass customization. In stark contrast to a ‘one-option’ Model T, General Motors, Ford and Chrysler (the ‘Big 3’) offered a plethora of models and options ranging from color, upholstery and interior appointments, engines, transmissions and more all for largely the same cost as one ‘off the rack’. This flexibility is easily reflected by a conversation with any US person over age 25 when asked what ordering anything but a ‘stock cheeseburger’ was like in the eighties. Now, the experience is much different with Burger King even going to far as to adopt the slogan, â€Å"We do it your way.† While mass customization continues to grow and flourish, mass production is not dead by any means but continues to be redefined in ways that â€Å"modify traditional [Fordism] relationships between capital and labor† (Pietrykowski 1999, p. 194). At the heart of Fordism is the congruence between large, vertically integrated firms competing in oligopolistic markets by striving for cost efficiencies through mass production principles. In contrast, post-Fordism is a combined economy / method that makes great use of the ability to deliver relatively customized goods on a large scale by using multi-skilled workers in firm that is strives to be market-sensitive so as to be able match demand (Friedman 2000, pp. 59-60). Though in many ways Fordism and post-Fordism could be viewed as being antagonistic to one another, by understanding the progression of early management styles and the accomplishments in productivity achieved, the idea that one is the necessary precursor to the other can not be overlooked. And so, in seeking greater understand of these concepts as periods of time during which there is a changing of dominant paradigms, the analogy of â€Å"night and day† is not so appropriate as perhaps â€Å"dawn and dusk† in that they are two perspectives on the same entity of the path to profitability. Works Consulted Clarke, S. (1992). â€Å"What in the F‘s Name is Fordism†. Fordism and Flexibility. (Gilbert, N., Burrows, R., Pollert, A., eds.). St. Martins Press: New York, New York. Friedman, A. (2000). â€Å"Microregulation and Post-Fordism: Critique and Development of Regulation Theory†. New Political Economy, (5), 1, pp. 59-76. Grint, K. (1991). The Sociology of Work. Polity Press: Cambridge, UK. Pietrykowski, B. (1999, June). â€Å"Beyond the Fordist/Post-Fordist Dichotomy: Working Through The Second Industrial Divide†. Review of Social Economy, (LVII), 2, pp. 177-198.

Tuesday, November 12, 2019

The Seagram Building Essay -- essays research papers fc

The Seagram Building is prime example of the international style of design in the 20th century. The building is a true landmark of the city having an open plaza at the base of the building with high ceilings, floor to ceiling tinted windows and bronze mullions. Its imperious design, set in a plaza with fountain, was imitated many times and became an icon of North American corporate design. Mies is known as the father of the steel and glass structure. Mies designed many buildings during his life however none of the would be as popular and famous as the Seagram Building. In real estate and architecture, some dreams need a lot of staying power to get realized. The Seagram Building is the realization, some three decades late, of Mies van der Rohe's dream of a glass-covered, high-rise office tower that would provide a stunning monument to the International Style's faith in simplicity and clarity. The Seagram building is the prime example of Mies' masterful use of steel. The bronze sheathed skyscraper soars thirty-eight stories high from its 90-foot deep pink granite plaza. Volume is everywhere apparent in this building, from the great columns that bring the structure to the ground to the welded bronze mullions holding the glass sheets in place. As enormous of a project this was, great attention was paid to purity and precision of design, following the fundamentals of the style. Details from doorknobs to stainless steel furniture throughout the building, spacious layout and functional use of all elements from interior office space to shower rooms, the Picasso backdrop signaling the entrance, the cantilevered portico entrance, and the luminous ceiling, make this one of the worlds most elegant skyscrapers. More importantly, pertaining to the International Style, Mies has expressed his elegant use of materials, and technological perfection throughout the building. Mies' well known theory of â€Å"less is more† is apparent by the spaciousness and functional quality of the Seagram building; everything serves a purpose, either for aesthetic appeal or functionality. â€Å"Less is more† is a concept used throughout the architectural world today. â€Å"Mies van der Rohe stands as a great moral force of the International Style. The essence of architecture, to Mies, lies in the expression of structure. And his precise, sophisticated, and consistent style of architecture sets an exam... ...ir-conditioning (HVAC) equipment. This is more a conservative than a cool corporate environment, energized by the warmth of its bronze color and the rhythmic repetitive pattern of its fenestration. â€Å"Like a well-bred lady who is confident enough not to wear the emperor's new clothes, the Seagram Building has a sophisticated arrogance that can wilt trendy fashions with the authority of its posture and demeanor.† I had a chance to visit this building and as I stood under the edge of the building looking upward I was amazed by the beauty and precision, and stunned by the size and splendor. Inside I could not get past the entrance and a guard told me I wasn’t allowed to take pictures. The interior with its light colored marble walls and double height ceiling is breathtaking, I stood there and I felt a tremble run through my body. I can honestly say this is one of my favorite buildings in New York. Bibliography Glancey, Jonathan. Twentieth Century Architecture. London: Carlton Books Limited,1998. Schulze, Fraz. The Seagram Building. NJ: Princeton Architectural Press. 1999. http://www.comkey.net/daniel/seagram.htm http://www.greatbuildings.com/buildings/Seagram_Building.html

Sunday, November 10, 2019

Education Theory Essay

English Language Learner (ELL), English as Second Language (ESL), and English as Foreign Language (EFL) are the teaching and learning strategies of English language for students whose first language other than language. The complexities and technicalities of English Language often confuse students having non-English background and especially those who live in non-English speaking countries (Ferris and Hedgcock, 1998). ELL, ESL, EFL and similar courses are designed to help students to enroot themselves in the basics and essentials of English from beginning. Importance of ELL Globalization has seen English becoming the language with maximum reach and influence, and it is taught in many nations as the second language. With English becoming the international language of commerce, business, law, technology and medicine, it is has become an essential career and communication tool. Estimates are that around 1. 5 billion people around the world, out of which more than 70 percent are non-native speakers of English, use English as a language of communication (Ferris and Hedgcock, 1998). In consequence there are host of full-fledged academies and dedicated institutions in many non English-speaking countries that design curriculum and try to select most appropriate course material to impart English communication skills to students (Gass and Schachter, 1996). On a secondary and more immediate level, there is a continuous influx of foreign nationals in USA and many of them lack formal communication training in English. The foreign nationals and students, who come to USA in thousands every year, share a combined language background of more than 1000 languages. The individual background of foreign nations s acts as a hindrance in their amalgamation with their immediate surrounding and culture, and presents the image of USA as an alien nation (Messerschmitt Vandrick and Hafernik, 1996). This obviously requires designing a comprehensive and all assimilating learning procedure that can act as cultural and linguistic melting pot. In this respect ELL assumes a very important role, providing a crucial cross over opportunity to foreign students, imparting the necessary communication learning and teaching that is essential for their survival in the generally English surrounding (Messerschmitt Vandrick and Hafernik, 1996). Theories in ELL designing Most of the students passing through traditional ELL courses have reported difficulty in actual understanding of content and implications of English language when they face it in the real life situation. In this perspective, researchers have theorized that by observing the model of English education imparted in native English speaking countries and modeling the ELL courses on those parameters (Messerschmitt Vandrick and Hafernik, 1996). The most prevalent and popular pedagogy model observed for native students showed that students were required to study novels, short stories, literature work, and were required to devote their time to writing. The formal schooling requires students to get well versed in descriptive, narrative, argumentative and imaginative style of writing (Gass and Schachter, 1996). These models also required students to undertake discussion and expositions on the literature material they covered during the course along with developing their own text, expressing their own ideas and reviewing and analyzing other works. Most of the major educational institutions have started following this process-oriented approach in language education that makes learning of language as a non-directional endeavor, enabling students to develop their inner thinker and writer and empowering them to imbibe, rather than learn, English language (Ferris and Hedgcock, 1998). Since 1980s, researchers have found that ELL methods succeeded mostly for students who were encouraged to develop a cognitive and create approach towards English through the process of writing (Messerschmitt Vandrick and Hafernik, 1996). Writing helps students to think originally, compose ideas in a logical way, transfer the essential communication strategies to students and enable them to develop a reflective intuition on interpretation of English text and language. There are a number of additional studies and researches to prove that learning strategies that are based on the model of primary education techniques have been successful in creating the most effective set of models (Gass and Schachter, 1996).

Friday, November 8, 2019

Electronegativity and Chemical Bonding

Electronegativity and Chemical Bonding What Is Electronegativity? Electronegativity is a measure of the attraction of an atom for the electrons in a chemical bond. The higher the electronegativity of an atom, the greater its attraction for bonding electrons. Ionization Energy Electronegativity is related to ionization energy. Electrons with low ionization energies have low electronegativities because their nuclei do not exert a strong attractive force on electrons. Elements with high ionization energies have high electronegativities due to the strong pull exerted on electrons by the nucleus. Periodic Table Trends In an element group, the electronegativity decreases as atomic number increases, as a result of increased distance between the valence electron and nucleus (greater atomic radius). An example of an electropositive (i.e., low electronegativity) element is cesium; an example of a highly electronegative element is fluorine. Moving left to right across the periodic table, electronegativity increases.Moving top to bottom down the periodic table, electronegativity decreases.

Wednesday, November 6, 2019

How To Create Opt-In Forms 5 Ways To Convert Traffic Like Crazy

How To Create Opt-In Forms 5 Ways To Convert Traffic Like Crazy Without a doubt, everyone wants to turn their website visitor into a customer. But did you know that  95% of first-time visitors  are not ready to purchase from your website right away? In fact, it takes on average three to four visits to your website for prospects to actually think of buying from you. This means if you’re selling a product or a service on your website, you could be losing many potential customers unless you build an email list and nurture them to purchase your products. Nonetheless, persuading visitors to submit your opt-in forms is key to the success of your business. Now, opt-in forms require various elements to attract leads and encourage completions. Each  of these elements is essential for boosting sign ups by reducing friction. In this post, let us discuss various key elements of high conversion opt-in forms, and how each element can contribute to improving your conversion rate.How To Create Opt-In Forms: 5 Ways To Convert Traffic Like Crazy1. Make Your Lead Generation Form Visually Appealing Studies show that  55% of visitors  spend fewer than 15 seconds on your website. Evidently, if you’re looking to increase conversion rate, you’ll need to grab the attention of your visitors as quickly as possible with a beautiful opt-in form. While prettiness of your form can be pleasing to eyeballs, the primary goal should be to make your form stands out from the rest of the content of your page, so it easily grabs the attention of your visitors. QuickSprout’s lead generation form is one of the perfect examples of a visually appealing opt-in form. Wondering what makes the QuickSprout’s form stands out? Let’s take a look at them below. Subtle shadow: You can notice a subtle shadow below the bottom corners, providing the form a little popping kind of effect. Directional cues: Using a directional cue has an inevitable role in designing a high converting opt-in form. It shows your visitors where to focus in your form. In the QuickSprout example, the header points downwards where the fields and button are placed. Recommended Reading: How To Write Landing Pages That Will Boost Your Conversions The below example of Constant Contact’s form is another example of using directional cue that points CTA button. Use directional arrows on opt-in forms to direct user actions.Actionable Tips for Creating a Visually-Appealing Opt-in Form Design When it comes to from design, below are a few tips that might help you: Create pretty opt-in forms using a form generator: You don't  necessarily have to be a designer in order to create an eye-catching form. If you’re on WordPress, you may use a free plugin like  Optin Forms  or use a premium SaaS solution like  OptinMonster. Visually appealing landing pages: While opt-in forms are an essential element of your landing page, make sure all other elements are also optimized for conversion. WordPress offers  various landing page plugins  for designing a page. Here are some other popular options to consider: LeadPages Unbounce Instapage 2. Increase Perceived Value With Compelling Content Upgrades What is the most important thing that encourages people to subscribe to your list? If you ask me, it is the opt-in bribe you offer your leads for subscription. Undoubtedly, visually appealing design attracts eyeballs to your opt-in forms. However, design alone is not sufficient to encourage people to subscribe to your list. It doesn’t matter how pretty your design is, unless you convey the benefits of subscription you can’t expect many sign ups. In order to encourage sign ups, make sure you offer something valuable which your prospects can’t refuse. That being said, you shouldn’t necessarily offer something huge as an opt-in bribe, but make sure it should be perceived as high-value. Encourage signups via opt-in forms by offering something prospects can't refuse.Again, let’s take a look at the QuickSprout’s opt-in form and its title copy. It says â€Å"Free Course: Double Your Traffic in 30 days + Secret Bonus (Valued at $300)† Let’s see how it increases perceived value with this compelling content. It focuses on solving a pain point: Solving a common pain point is one the best ways to encourage leads to subscribe to your list. In this case, QuickSprout offers a guide that tells how to double traffic in just 30 days. Because gaining traffic is a time-consuming task, this is an undeniable offer. Images: Another thing I liked about the form is that it shows the free course as a bundle of books and CDs, which definitely raises the perceived value of the opt-in bribe. Specifying dollar value: It also mentions how worthy the offer is by specifying its dollar value- yet another great way to increase perceived value. Recommended Reading: 10 Stunning Examples Of Visual Content Marketing Content Upgrades: Increasing Actual Value vs. Perceived Value While it is always possible to raise the perceived value of your content upgrade, one of the drawbacks of this approach is that since more and more marketers are offering generic opt-in bribes like ebooks, it is hard to differentiate yours from your competitors. And this is the primary reason  why the team at CopyBlogger launched a free paywall for MyCopyBlogger rather than a generic opt-in bribe such as an ebook. They wanted to offer both perceived as well as actual value than traditional methods. If you haven’t heard about MyCopyBlogger yet, it is a premium content library consisting 15 eBooks and a 20-part internet marketing course. In order to access the content, subscribers are required to log in to the site by entering their email address. Below are the results of this approach. This strategy of increasing perceived value and actual value boosted the sign up rate by 400%. Besides the sign up rate, the lead quality remained high and it helped to generate $300,000 in Authority  sales in their first month. This video from Jeff Sauer of  Jeffalytics shows how to build content upgrades to gate behind your opt-in forms: Recommended Reading: How To Use Social Media Analytics To Create The Best Content 3. Reduce the Number of Form Fields Undoubtedly, reducing the number of form fields is one of the easiest ways to increase sign up rate. And it has been proven by many studies. By analyzing contact forms of 40,000 of their customers, Dan Zarrella at HubSpot  found  that conversion rates improve when unnecessary fields are eliminated. Blivakker.no  found  an 11% rise in sign up rate when the number of form fields is reduced. Expedia eliminated just one field  resulting in a $12 million profit. These results make sense because shorter opt-in forms make submission easy and convenient for your prospects, which in turns encourage more sign ups. Increase signup form completions by eliminating unnecessary fields.So when creating an opt-in form, always double check whether each field is necessary and try eliminating the fields that are not critical for your marketing strategy. Number of Fields: Lead Quantity vs. Quality With that said, do keep in mind that the quality of your leads  is as important as the conversion rate. For that reason, if you’re eliminating the number of fields for boosting conversion, make sure to test the quality of your leads  as well. For instance, while auditing the lead flow, the team at B2B software company Iron Mountain found that eliminating number of form fields tremendously reduces the quality of leads. For them, in order to qualify a lead, simply gathering name and email address are not just enough. So, instead of reducing the number of form fields for boosting sign ups, they focused on improving qualified leads. A form submission is considered qualified if a lead submits accurate information for sales inquiry. At the end of the test, the A/B test with form design variations  improved qualified leads by 140%. Below are a few lessons you can learn from this case study. Validate fields: Leads submit accurate info if the fields are validated. This can help improving lead quality. Qualified leads improve efficiency  of sales teams: If you’re a B2B business, qualified leads help your sales team to focus on selling rather than researching contacts. Capturing more info: Gathering more info helps in personalizing follow up emails tailored to the lead’s industry. Two Additional Actionable Tips Aside from validating form fields, below are a few tips to follow. Add help text: Provide helps tips next to each field explaining why each info is being collected. Use ghost text: Ghost text helps users to identify in what format each field should be filled in. However, if you insist users to insert irrelevant fields, for example, dashes for a phone number, chances are it will create friction, which in turn reduces conversion rate. 4. Make the CTA Button Stand Out Make sure your users can easily differentiate your CTA from rest of the opt-in form elements. This strategy can help to grab the attention of your potential leads and encourage clicks. In one case study,  Dmix tested  comparing green and red button colors in their CTA. After testing 600 subjects, they found that conversions increased by 34% when they used red button. The reason why red button outperformed the green in the above example is that the red stands out from the rest of the design. So it draws attention and encourages click. Recommended Reading: The Ultimate Guide to Using Color Psychology In Marketing + Free Color Schemes Below is another example of using a button that doesn’t blend into the design. Additionally, make sure your CTA is actually a button. This separates the button from other elements placed on your page, which persuades visitors to click on it. For example, RIPT tested their original call to actions against a new CTA button. When the control is tested against the original, they immediately saw a rise in sales. The copy of your CTA button is as important as the color. According to a  survey by Formstack, little changes in button copy can help boosting conversion rates tremendously. With that said, you shouldn’t blindly follow someone else’s test on your opt-in form. The only way to improve conversion is to conduct a test on yours and learn how various CTA versions resonate with your audience. Recommended Reading: How To Write A Call To Action In A Template With 6 Examples 5. Place Forms Above-the-Fold Placing an opt-in form above-the-fold is a common practice to grab the most attention of your visitors. Entrepreneurs-journey.com offers a good example of a form that is placed above-the-fold. The best thing about this leaderboard sized opt-in form is that unlike popups, it grabs attention without annoying visitors. In fact, visitors can also choose not to display the form if they wish not to view it. Such placement is advisable,  especially because  Google recently announced  that they’ll start penalizing "intrusive interstitials" like popups on mobile devices from Jan. 10, 2017. So if you’re currently using any kind of intrusive opt-in forms for growing your list and are concerned about receiving a Google penalty, you might want to remove it from your website and place it above-the-fold for mobile devices. While above-the-fold placement can be an easy tactic to grab the attention of your visitors, it is not a "one size fits all" solution for driving more conversions. Let’s take a look at when you shouldn’t place your form above-the-fold. Should opt-in forms be above-the-fold? It depends.When Above-the-Fold Isn't The Best Option Did you remember the age old marketing lesson AIDA? AIDA stands for Attention, Interest, Desire, and Action. Remember the AIDA formula when building opt-in forms.When it comes to the placement of your opt-in form on your landing page, this means before asking your potential lead to complete a form, you’ll need to explain about your offer and convince them to subscribe to your list by explaining its benefits. Various sales pages have been using this AIDA tactic for boosting conversion. Optimize Your Opt-In Forms And Drive More Conversions! I hope this article gives you some insights on creating a high converting opt-in form for your next list building campaign. Every website and its audiences are unique. It is always better to test what brings better result before making assumptions. What is your favorite tip for creating a high-conversion lead generation form? Share your thoughts with us by dropping a line below in the comments section.

Sunday, November 3, 2019

ESSAY Example | Topics and Well Written Essays - 500 words - 1

Essay Example to their customers by pursuing a cost leadership strategy; this strategy seeks to reduce production and transportation costs as much possible to offer a competitive product (Jaquier 2010). These savings can then be passed onto the customer, who then receives a cheap product. This type of organizational can be used as a short-term measure to increase sales and attract customers, but there is little profit to be made over the long term. Another organizational approach that retailers can use to add value to their customers is a differentiation strategy. In this approach, an organization seeks to make products that are of superior value to competitors’ products. The focus is not so much on price but on offering products that are hard to find and of high quality. Customers who are attracted to this strategy prefer products that are high quality even though the price may be a little more than market average. These types of customers are often loyal to one brand because they place so much emphasis on brand quality. The last approach used by retailers to add value to their customers is a focus approach, which is a combination of the first two strategies. In this approach, retailers attempt to offer quality products at low prices. This approach is one that is very hard to implement during the initial stages of an organization’s entry to the market because of the level of expertise required. Retailers that are already established in the market more often than not have the tools required to implement such an approach. This generally comes about through a well-developed supply chain that can reduce unnecessary costs. One retailer that provides a lot of value to its customers is Wal-Mart. Wal-Mart is an established retailer in the American market that pursues a focus strategy; no other retailer can match Wal-Mart’s low prices with the same amount of quality. Wal-Mart’s motto of â€Å"Low Prices. Every Day. On Everything† (DInnocenzio 2011) is one that is attractive to

Friday, November 1, 2019

Impacts on the financials of Compass Group Essay

Impacts on the financials of Compass Group - Essay Example Such is the information that is normally available to many users of the statements and the entire statement. The information is considered insufficient hence a recommendation that the adjustments be made repeatedly and even severally while measuring the same amount. This results in uniformity and quality decisions being made, in the process the populace would be in the position of rationalizing their information (Bell 2000). Â   Â   Â  Secondly, it is argued that enhancing disclosure is never enough given enough consideration and those boards of most companies think and take such disclosures in a manner that it does not appear a substitute. The ED proposes that corporations report assets and liabilities as the failure to report or make such disclosures. The proposals further demand that the leased assets and liabilities always be computed and measured on a discounted basis. The proposals require under this ED that the lessee reports all the assets and liabilities of an aggregate of the leases that have existed for a period of not less than 12 months in the balance sheet. This has the impact of a faithful representation of the lessee’s financial position (Fields 2002). In addition to such disclosures, there is an enhancement of transparency concerning the leverage of the lessee. Â   Â   Â   Â   The ED proposals demand that leases be classified as either Type A or Type B leases depending on whether they are a property such as land and building and land or the leases are other than property such as equipment, aircraft, cars or tracks. For Type A leases, the right of use of the asset and the lease liability is recognized and the unwinding of the discount will be recognized separately from the amortization of the right to use. Type B leases, on the other hand, are recognized as Type B with a difference being on the recognition of the unwinding of the discount which is recognized as a single lease cost (Walton 2009).