Marketing Planning and Strategy (Organizations or Individuals) 2 Assignment

Marketing Planning and Strategy (Organizations or Individuals) 2 - Assignment ExampleOne of the most effective tools is to get the customers mired in the marketing process through the social networking sites such as Facebook, MySpace and LinkedIn. Additionally, it is recommended that the customers opinions are sought during the testing or initial phase so that they belief part of the entire marketing campaign (Hennig-Thurau et al., 2010 Kotler & Keller, 2011).Both marketers and consumers are crucial elements for effectiveness of the marketing programs. Since the consumers are at the consumption end, the marketing team has to rent sure that the messages are communicated via the most frequently used mediums such as social media, technological gadgets (smartphones, tablets) and Television (Akroush, 2012 Kotler & Keller, 2011). Hence, the marketers and consumers have to work like a team so that they can reap the benefits of successfully meeting the customers demands.At present, the la test trend in marketing is to develop a bipartite strategy which will ease the message delivery and receiving procedure. The professionals have to utilise the mediums available in the market with complete and strategic analysis so that the connection can survive in the ever changing market.Hennig-Thurau, T., Malthouse, E., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., & Skiera, B. (2010). The impact of new media on customer relationships. Journal of Service Research, 13(3),